What is SEO?

SEO stands for search engine optimization. SEO is the practice of improving not only the amount of traffic to your website, but also improving the quality of traffic to your website. Search engine optimization is usually done to improve search results for individual websites, but it can also be implemented for image search results and local map results. This website focuses on website search engine optimization, though it does mention image optimization and local map results as well, as part of a complete and thorough view of search engine optimization.

When someone optimizes their website for search engines, they will be required to edit the content of the website itself, such as text and images, as well as the HTML of the website. Only very basic knowledge of HTML is required in order to implement SEO on a website, especially if they have access to a content management system (website editor), which is now extremely common. This makes it extremely possible for almost anyone with nearly any level of computer literacy, web design knowledge, or marketing experience to optimize their own website.

Search engine optimization is more than a collection of "rules". It has changed a lot over the years, and has gotten much more complex, comparatively. It is, however, still a relatively easy field to become an expert in. One simply has to understand what the search engines look for, what they want to see, what they view as important. While there may be a daunting amount of important things to know and remember about SEO in order to be a successful optimizer, it is not insurmountable. There is no special "computer language" you do not know or advanced concept that is required in order to start learning and implementing SEO. It simply takes a knowledge of the important concepts and specific factors to concentrate on, and some potentially abusive tactics to stay far away from.

In essence, one must know and understand the whole picture before they become anything close to a search engine optimization expert - both the good, and the bad. That way, they know what practices to emphasize, what practices to stay away from, and why. This website will attempt to explain not only what to do and what not to do, but also the "why" of everything mentioned.


If you're interested in getting on the fast track to becoming an SEO expert and want to learn all there is to know - very quickly - about search engine optimization in a simple, organized, and plainly spoken manner, check out The SEO Guide. It is my personal recommendation to you as the simplest, fastest, and cheapest way to become an expert. Period. Click here to check out The SEO Guide.


My list of the best SEO Resources online outside of this website. I have links that will take you to extremely useful SEO tools and other nifty places for you to visit. Check out my recommended SEO Resources here.

The SEO Guide

If you're looking for the most helpful and easy to understand do it yourself SEO guide, this is definitely the one for you.
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Do It Yourself SEO

SEO Resources

There are literally thousands available to you on the web. I'll show you a free list of my personal recommendations, and how they'll help you.
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SEO Resources

New to SEO?

Know next to nothing about search engine optimization? Don't worry - I have written an explanation of the basics as a free resource just for you.
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New to SEO?

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Christopher Nelson is the author of the #1 SEO guide, Search Engine Optimization: Do It Yourself. He is an SEO expert that has amassed years of knowledge and experience while working as a search engine optimizer for large media companies, marketing companies, and his own businesses and their hundreds of clients. He currently works as an SEO expert and user interface designer. He lives in Fort Worth, TX.

Your website has been a wonderful resource and I thank you for coming up with a great guide for everyone.
- Roberta

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