Whenever you can, always make sure your content is "real" text on a webpage. Real text content is always better than a PDF file or even an image containing informational data (charts, tables, graphs, etc). While images like these can be extremely helpful to the human visitor, the search engines prefer "real", readable text. If in doubt, make sure that the information depicted in your informational graphics are also written in the actual text content of the page.
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Posted on
Wed, June 16, 2010
by Christopher Nelson