A landing page is whatever page a person arrives at when they have navigated to your website. In most cases, this will be your home page. In other words, it's the page people see first when they go to your website. Optimizing this page is important. So far, we've talked about optimizing the code or information (titles, meta tags, text content, etc). Landing Page Optimization has to do with all of that plus one other thing - visual optimization.
Is your website layout the best it could be? Are people seeing what they need within a reasonable amount of time? Do they know what your website is about, and why they should stay there? These things are very important - especially to businesses trying to create online conversions (sales). Visually optimize your landing pages with these concepts in mind.
Note: The SEO Guide goes into this in much greater detail, including the explanation and use of heat maps for the best visual optimization possible.
Ask questions or post comments about Landing Page Optimization here.
Posted on
Thu, June 10, 2010
by Christopher Nelson