Text links at the bottom of the page in the “footer” area provide a great opportunity to use descriptive text and/or keywords to create internal links pointing to the important content on the site. Many people also use this area to create a second navigation for their website. The links in the footer don't necessarily have to say "home", "about", etc. They can be more descriptive terms for the page it links to, which greatly helps search engines determine what those pages are about. It will also help each of those individual pages' SEO, and in turn your website as a whole will get more relevant, refined results for your target visitors.
Ask questions or post comments about Footer Links and how they relate to SEO here.
Posted on
Fri, June 11, 2010
by Christopher Nelson